{"id":2413,"date":"2016-06-16T10:59:18","date_gmt":"2016-06-16T13:59:18","guid":{"rendered":"http:\/\/www.cecafe.com.br\/en\/?p=2413"},"modified":"2017-09-04T15:06:57","modified_gmt":"2017-09-04T18:06:57","slug":"brazilian-coffee-a-history-of-success-and-innovation-in-sustainable-productive-processes","status":"publish","type":"post","link":"https:\/\/www.cecafe.com.br\/en\/sustainability\/articles\/brazilian-coffee-a-history-of-success-and-innovation-in-sustainable-productive-processes-20160616\/","title":{"rendered":"Brazilian Coffee: a history of success and innovation in sustainable productive processes"},"content":{"rendered":"<p><img decoding=\"async\" class=\" wp-image-2124 alignleft\" src=\"http:\/\/www.cecafe.com.br\/site\/wp-content\/uploads\/2016\/06\/DSC_0498-600x403.jpg\" alt=\"DSC_0498\" width=\"436\" height=\"255\" \/>In a world in which sustainability is increasingly more important for everything that is produced and consumed, Brazilian coffee, a national and global passion, is one of the products that has more social and environmental attributes in the agricultural segment.<\/p>\n<p>One of them is the intelligent management of the land. Over the years, the Brazilian Coffee industry was able to develop processes in order to produce increasingly more in smaller areas, making the whole chain sustainable by reducing costs, increasing productivity, generating more foreign exchange and sustainable value added when it spares the land, which can be used for other types of plantations.<\/p>\n<p>The segment figures evidence that. According to CONAB, today Brazil has an average productivity of 25 bags per hectare in a planted area of 2.3 million hectares. These figures represent a reduction in area use of 53% in comparison to 1960, for example, when the Country had a planted area of 4.9 million hectares of coffee, yielding 6.08 bags per hectare.<\/p>\n<p>To reach this high productivity level, which places Brazil as one of the leaders in production technology and coffee trade (considering the domestic and foreign markets), the industry invested heavily in recent years, and continues to use its best efforts in innovation and technology R&amp;D, which contribute to even more intelligent and sustainable productive processes.<\/p>\n<p>The base of this work was built around three pillars over the years: evaluations to reduce spacing in plantations, creation of new coffee cultivars and improvements in land fertilization techniques, soil management and pruning.<\/p>\n<p>\u201cThis considerable change in the coffee productive chain began long time ago, more specifically in the 1970s, when the Brazilian government perceived that the policy adopted in the previous decade, of closing incentives for coffee, and even eliminating plantations in some areas, had been a mistake,\u201d explains Jos\u00e9 Edgard, president of Procaf\u00e9, a foundation created with the purpose of preserving and activating the former Brazilian Coffee Institute (IBC) technological assets, thus maintaining the genetic bank, labs, experimental farms and technical staff for research and dissemination of coffee technologies.<\/p>\n<p>According to Jos\u00e9 Edgard, from 1970 onwards with the return of government incentives, Brazilian coffee crops began to expand again, developing and modernizing its processes to increase coffee plantations yield and sustainability.<\/p>\n<p>In this sense, the Procaf\u00e9 executive recalls that the first step in this direction was given at that time, with an extensive study of land spacing for plantations. \u201cWe had to produce more in less space. Our research work showed that we could reduce the areas without losing productivity. Little by little, we implemented this change in all regions and evolved the system. Today, we produce three times more using only half of the extension of the plantations\u201d, he notes.<\/p>\n<p>Another important step was the R&amp;D of new more productive coffee cultivars, more tolerant to climate conditions and resistant to diseases.\u00a0 \u201cToday, we work strongly in Procaf\u00e9 looking for new cultivars with high productivity levels. We were able to create two options \u2013 Acau\u00e3 e Asa Branca, for example \u2013 which can yield 20% more than common coffee\u201d, says Edgard.<\/p>\n<p>There are also improvements in the pruning processes. Recently, Embrapa Rond\u00f4nia synthesized a new technique called formation pruning, a methodology that allows producers to standardize production pruning, and the formed stems of which will have the same age.<\/p>\n<p>The technique, in addition to increasing productivity of coffee plantations of the canefora species (Conilon and Robusta) by 30% in the first crop, also helps to organize the process. Without this methodology, pruning was carried out with no determined criteria and empirically, reducing productivity.<\/p>\n<p>According to Nelson Carvalhaes, president of the Brazilian Coffee Exporters Council (Cecaf\u00e9), all innovations added to better fertilization processes and soil spraying, turning Brazil into a reference in the world for coffee productivity and quality.<\/p>\n<p>\u201cIt is very important to continue in this direction, increasingly investing to bring more added value and sustainability to the whole productive chain and to consumers. In this context, R&amp;D entities, such as Procaf\u00e9 and Embrapa, are fundamental partners, and Cecaf\u00e9 and its members will always continue to support and help with whatever is required,\u201d says Carvalhaes.<\/p>\n<p><strong>CDN Comunica\u00e7\u00e3o<\/strong><\/p>\n<p>Erick Paytl +55 (11) 3643-2919 <a href=\"mailto:erick.paytl@cdn.com.br\">erick.paytl@cdn.com.br<\/a><br \/>\nRodrigo Ferrari +55 (11) 3643-2734 <a href=\"mailto:rodrigo.ferrari@cdn.com.br\">rodrigo.ferrari@cdn.com.br<\/a><br \/>\nRodrigo Garutti +55 (11) 3643-2780 <a href=\"mailto:rodrigo.garutti@cdn.com.br\">rodrigo.garutti@cdn.com.br<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a world in which sustainability is increasingly more important for everything that is produced and consumed, Brazilian coffee, a national and global passion, is one of the products that has more social and environmental  [&#8230;]<\/p>\n","protected":false},"author":58,"featured_media":2124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-2413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brazilian Coffee: a history of success and innovation in sustainable productive processes - Cecaf\u00e9<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cecafe.com.br\/en\/sustainability\/articles\/brazilian-coffee-a-history-of-success-and-innovation-in-sustainable-productive-processes-20160616\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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