![\"\"](\"https:\/\/www.cecafe.com.br\/site\/wp-content\/uploads\/2020\/10\/img-artigo-1.jpg\")
<\/p>\n<\/p>\n
Cecaf\u00e9 has been active in actions to promote the image, quality and sustainability of Brazilian coffee.<\/p>\n
Since 2019, through a partnership with APEX, ABIEC and ABPA, Cecaf\u00e9 has been present in the largest food and beverage tradeshows in the world, with booth space to display and serve Brazilian coffee to attendees.<\/p>\n
The country\u2019s positive social and environmental actions, parameters of quality, organization and efficiency throughout all coffee segments must be duly shown to importer countries, roasters and consumers around the world. With the impacts of Covid-19, confidence in the product and transparency of information are increasingly relevant. For such, we have the so-called 3S \u2013 sustainability, health and sanity.<\/p>\n
This year, the representatives of the Brazilian Embassy in China recently approached Cecaf\u00e9 to develop actions to promote Brazilian coffee in the country.<\/p>\n
The cooperation proposal that is being structured includes, in general lines, the following stages:<\/p>\n
For 2020<\/strong><\/p>\n For 2021<\/strong><\/p>\n Cecaf\u00e9 has structured this partnership to support a major action to promote Brazil\u2019s image and products, therefore enhancing understanding of the local culture and the best actions to promote Brazilian Coffee strategically.<\/p>\n Green coffee samples were sent to represent and cover the various producing regions of the country. With all the information in hands and the “SOE – Single Origin Espresso” and “The Brazil Month” campaigns in place, coffee shops chains will work the market to understand the Chinese taste, establishing correlations between the coffee origin and its success among the population. The humanized videos will be produced at this point, focusing on the different regions, human relations and product quality.<\/p>\n The idea is to interact with the Chinese, adding and connecting with new baristas to expand foreign sales to China.<\/p>\n Cecaf\u00e9, in its legitimate mission of representing Brazil’s export trade, will continue to take part in global trade shows, watching out for the best opportunities to promote Brazilian coffees.<\/p>\n In this process, Cecaf\u00e9 keeps permanent discussions and partnerships with Agricultural Attach\u00e9s and Brazilian diplomatic teams overseas. Cecaf\u00e9 is concomitantly holding rounds of meetings with these representatives and structuring additional actions in countries such as Canada, Argentina, the United States, Saudi Arabia, Japan, Belgium, the United Kingdom, Mexico, India, Indonesia, among others. The main objective will always be to expand actions to promote and strengthen relations and the exchange of technical information that can be useful to all exporters.<\/p>\n Cecaf\u00e9 will always be proactive, certain that joint collaboration efforts will bring benefits to the entire Brazilian coffee agribusiness.<\/p>\n <\/p>\n Marcos Matos<\/strong> – CECAF\u00c9 CEO <\/p>\n","protected":false},"excerpt":{"rendered":" Cecaf\u00e9 has been active in actions to promote the image, quality and sustainability of Brazilian coffee. Since 2019, through a partnership with APEX, ABIEC and ABPA, Cecaf\u00e9 has been present in the largest food and […]<\/p>\n","protected":false},"author":207,"featured_media":16486,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-16514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"acf":[],"yoast_head":"\n\n
\n
\nLilian Vendrametto<\/strong> – CECAF\u00c9 Sustainability Manager<\/p>\n