{"id":974,"date":"2016-04-23T11:49:03","date_gmt":"2016-04-23T14:49:03","guid":{"rendered":"http:\/\/cecafe.com.br\/en\/conheca-o-cecafe\/missao-visao-e-valores\/"},"modified":"2021-05-04T13:16:39","modified_gmt":"2021-05-04T16:16:39","slug":"mission-and-values","status":"publish","type":"page","link":"https:\/\/www.cecafe.com.br\/en\/about-cecafe\/mission-and-values\/","title":{"rendered":"Mission, Vision, Values and Strategic Pillars"},"content":{"rendered":"

Mission, Vision, Values and Strategic Pillars<\/strong><\/h2>\n

Cecaf\u00e9’s Strategic Planning 2021-24 was structured in a inclusive way, encompassing the internal team, with the direct support of the Technical Committees\u2019 coordinators and members, the counselors, the hired consultants and of all associates.
\nTo improve the Technical Committees dynamics, new themes were structured, including themes such as communication, Brazilian Coffee image promotion, food security, processes improvement, among others.
\nWith this Strategic Planning, Cecaf\u00e9 reinforces its commitment to represent a sector that promotes efficiency, organization, sustainability, liquidity and income to the Brazilian producer, taking Caf\u00e9s do Brasil to more than 130 countries in the world.<\/p>\n

Mission<\/h3>\n

\u201cTo defend and promote the interests of the coffee exporting sector through an honest and professional way, with recognition, leadership, competitiveness and sustainability\u201d.<\/p>\n

Vision<\/h3>\n

\u201cTo be a modern institution and a global reference that promotes strategic initiatives, defending and valuing the export sector and the brazilian coffees.\u201d<\/p>\n

Values<\/h3>\n
    \n
  • People as the main asset of the Organization;<\/li>\n
  • Belief in the interdependence of the links in the coffee chain;<\/li>\n
  • Cooperation, reciprocity and transparency based on ethical business principles;<\/li>\n
  • Respect for the environment and society;<\/li>\n
  • Communication as a way to promote the sustainability and quality of Brazilian coffee;<\/li>\n
  • Support for sustainable development based on economic, social and environmental results for Brazilian coffee production;<\/li>\n
  • Respect for the Brazilian and international institutions and consumer rights;<\/li>\n
  • Care for interpersonal relationships in the organizational, commercial and institutional spheres;<\/li>\n
  • Respect for free initiative and the market economy;<\/li>\n
  • Technology as a factor of synergism, differentiation, modernity and proactivity.<\/li>\n<\/ul>\n

    Strategic Pillars<\/strong><\/h3>\n

    \"\"<\/h2>\n","protected":false},"excerpt":{"rendered":"

    Mission, Vision, Values and Strategic Pillars Cecaf\u00e9’s Strategic Planning 2021-24 was structured in a inclusive way, encompassing the internal team, with the direct support of the Technical Committees\u2019 coordinators and members, the counselors, the hired […]<\/p>\n","protected":false},"author":56,"featured_media":0,"parent":955,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-974","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nMission, Vision, Values and Strategic Pillars - Cecaf\u00e9<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cecafe.com.br\/en\/about-cecafe\/mission-and-values\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mission, Vision, Values and Strategic Pillars - 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